The concept of Persona is definitely found in marketing as a tool to determine users and user groups. Persona was released as a tool for Software and Web development by Alan Cooper, better known as the “Father of Visual Basic”. For Business Analysts, Persona can be a priceless tool for assisting bridge the gap between clients and developers.
It is important to realize that individuals are diverse. We should understand that all users, including people that have disabilities use our products in different ways. This is because different people use different adaptive techniques, different interaction strategies, different experiences, different expectations, and different preferences. While Persona does not help address all the variations ideally, they do try and draw out all the common traits in the user group and establish a personality predicated on intensive market and data research.
Let us make an effort to better understand a Persona with an example. Rahul is a manager in a recruitment company in Mumbai. He lost his eyesight at the age of 12 in an accident. This impairment has managed to get difficult for him to achieve the degree of success that he has achieved.
He is truly a very determined person doesn’t take no for a remedy and has been working hard to improve his great deal. Besides his work, Rahul also volunteers in an impairment privileges business called GIVE India. Rahul uses the internet at home by using a screen reader to keep an eye on the news and to keep … Read more