It was in a dimly lit bistro on the Rue de Rivoli. The rain streaked the tall windows in jagged patterns. “But she only started her channel in March,” Sarah said, her voice dropping an octave. She poked at a wilted salad. Her phone glowed with the cold intensity of a surgical lamp. Across from her, Mark adjusted his spectacles. He was a patient man with a tired face.
The screen displayed a complex grid of curated photographs and a bold number that seemed to vibrate against the glass. It was forty thousand. Sarah had thirty-eight thousand. The gap felt like a physical chasm, a deep trench dug by an invisible shovel in the middle of the night. She was losing a race that did not have a finish line.
The Psychology of the Positional Good
The feeling is an old one, though the metric is new. In the middle of the last century, the measure of a person’s worth was often found in the height of their lawn or the chrome on their fender. If the man next door bought a new sedan, your reliable wagon suddenly looked like a rusted relic.
This is what economists call a positional good. Its value is